From an Invisible Artist to a $15,000 Art Sale
It took me a decade to sell my first painting ever. Sold for $15,000. That sale saved my life as an artist.
There was a point in my career when I almost gave up on making art. I enrolled in every art marketing course and workshop I could find. I studied the formulas, tried all the tactics, and followed step-by-step guides. Nothing worked. The more I tried, the more invisible my art seemed to become. I started to believe that maybe I just wasn’t cut out for this. I was convinced that my dream as an artist was dying.
Then, one evening changed everything. A single $15,000 sale completely changed the way I saw myself and my art. It wasn’t luck, it wasn’t my art, it was passion. My passion combined with a passion-driven audience finally came together, and the results were life-changing.
In Fall 2022, I attended an event for local startups in Washington DC. The event included a small art exhibition for entrepreneurs who are also artists. I brought in my recent large painting, illustrating Serena Williams serving a ball through a glass wall. A few entrepreneurs and investors stopped by as I explained the inspiration behind my artwork. Then, later that evening, I received 3 offers for the painting. I was in shock as I accepted the highest bid at $15,000. That event has fundamentally changed how I see art and art sales. Since then, I’ve sold dozens of paintings to my passion-driven audience of entrepreneurs and investors.
I realized that the secret wasn’t in marketing tricks. It was in uncovering my true passion, connecting with my ideal passion-driven audience, and growing my art sales. My passion for entrepreneurship was the secret sauce to connecting with an audience who shared that same passion. Because for those entrepreneurs and investors my art is not just art, but rather a physical realization of their profound emotional connection to our shared passion for entrepreneurship.
Before, I felt lost and invisible. After, I found clarity, confidence, and collectors who valued not just my paintings, but the passion that inspired them.
If you’re struggling with art sales, don’t give up. Focus on uncovering your passion, find the audience meant for you, and let your art shine. You don’t have to fight this battle alone and you don’t have to give up on the joy of creating. There is always a passion behind every art sale.
Your breakthrough moment is waiting. Discover your passion and attract your ideal art buyer.
